Brand reference V1.0 · Specimen Nº 0001

Research in
progress.

This is the working reference: the file a printer, a factory, a digitiser or a new hire opens first. Nothing here is final.

01

Concept

Street Lab treats clothing as test material. Every reference is a specimen: numbered, documented and produced in a short run. If it adds nothing to the trial, it isn't made.

02

Voice

Direct and technical. We talk weights, patterns and origins before trends. We never promise what the garment doesn't do.

03

Logotype

One-stroke brush wordmark. Used black on bone or reversed on ink. Never rotated, stretched or filled with colour.

06

Ø symbol

Section marker, divider and sold-out signal. Never replaces the logo or appears as a chest graphic.

10

Product spec

Every piece publishes weight in g/m², fit, composition and country of production. If a spec changes, the reference version changes.

11

Labels & care

Woven neck label with the reference code. Care instructions on the side seam, in EU units.